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山東手機報個人付費版用戶達到278萬 總用戶數突破3600萬

2017-10-19 15:13:00來源:作者:尹海洋

  大眾網濟南10月18日訊 截至9月底,山東手機報個人付費版用戶數達到278萬,總用戶數突破3600萬。在全國手機報業務普遍下滑的環境下,山東手機報個付類持續保持穩定增長,用戶量終保持全國第一。

  大眾網始終堅持增強山東手機報個付類產品的內容品質,把正確的導向貫穿手機報內容生產各個環節,持續優化內容渠道、提升互動品質、刺激用戶活躍,確保優質內容產品在手機報、客戶端等多平臺的有效輸出,全面提升手機報影響力和品牌號召力。

  移動新媒體運營部積極聯合運營商省公司與地市分公司開展各種競賽活動,在有效提升地市業務發展積極性的同時,使季包體驗客戶得到了較快的增長。為拓展營銷渠道,移動新媒體運營部在傳統的短信營銷、前臺營銷、代辦渠道營銷的基礎上,借助合作伙伴的資源探求與發展新產品、新方式,全方位提升手機報用戶數量。2017年以來,個付類手機報用戶月均新增近50萬戶,實現逆勢上漲。山東手機報總用戶數突破3600萬。

初審編輯:

責任編輯:馬俊驥

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